Free Health SEO Guides · Tools · Resources
HEALTH SEO GUIDES & RESOURCES.
Free healthcare SEO tips, guides, YMYL strategy frameworks, E-E-A-T implementation playbooks, and AEO/GEO resources — written exclusively for US health brands. Every guide is produced by specialists who work in health search daily, not generalists adapting templates. These include the definitive YMYL SEO guide, AEO playbooks, and medical SEO resources your competitors haven't found yet.
4 content pillars
Health-specific only
free health SEO tools included
No fluff, no padding
Featured guides
START
HERE.
AEO
AI Frontier
New Era
what is AEO · AEO for health brands · 2,900/mo · near-zero KD
What Is AEO? The Health Brand's Complete Guide to Answer Engine Optimization
Answer Engine Optimization (AEO) is the practice of structuring health content so AI assistants — ChatGPT, Perplexity, Gemini — cite your brand as the authoritative answer. This is the most important new discipline in health SEO, and no competitor has written the definitive health-specific guide.
YMYL & E-E-A-T
What Is YMYL SEO? The Definitive Guide for Health Brands
YMYL (Your Money or Your Life) content is the most heavily scrutinised category in Google search. Health brands that don't understand YMYL architecture get penalised in every core update. This is the guide that fixes that.
YMYL & E-E-A-T
E-E-A-T for Health Websites: Step-by-Step Implementation Guide
Experience, Expertise, Authoritativeness, Trustworthiness — the four signals Google uses to rank YMYL health content. This step-by-step implementation guide shows exactly how to build all four into your site architecture.
01
Pillar 01
YMYL & E-E-A-T.
The compliance pillar. Google's quality rater guidelines classify all health content as YMYL — the most heavily scrutinised category in search. These guides show you how to build the E-E-A-T architecture that survives every core update.
🛡️ YMYL
What Is YMYL SEO? The Definitive Guide for Health Brands
Your Money or Your Life content is what Google calls any page that could affect a reader's health, finances or safety. Every health page you publish is YMYL. This guide explains exactly what that means for your rankings and how to structure content that satisfies Google's most demanding quality bar.
🛡️ E-E-A-T
E-E-A-T for Health Websites: Step-by-Step Implementation Guide
E-E-A-T is not a ranking signal you can bolt on — it is an architectural commitment that runs through every layer of your site. This guide covers author credentials, medical reviewer workflows, on-page signals, and the off-page authority signals that make Google treat your content as trustworthy.
🛡️ Core Updates
Google Core Update Recovery for Health Websites: What To Do
Health sites lose rankings in core updates for three root causes: thin YMYL content, missing medical reviewer credits, and E-E-A-T signals that don't pass Google's quality rater evaluation. This guide diagnoses which problem your site has and gives you the exact recovery steps.
02
Pillar 02 · New Era
AI FRONTIER.
AEO · GEO · AIO.
The most important new pillar in health search. AEO, GEO and AIO are how health brands get cited by AI assistants — ChatGPT, Perplexity, Google Gemini. Near-zero keyword difficulty. Publish first, own permanently.
⚡ AEO
New
What Is AEO? The Health Brand's Complete Guide to Answer Engine Optimization
AEO is the discipline of structuring health content so AI search assistants choose your brand as the cited source. This comprehensive guide covers AEO architecture, structured data, citation signals, and the specific tactics that get health brands cited in ChatGPT and Perplexity answers.
⚡ GEO
New
Generative Engine Optimization (GEO): How Health Brands Get Cited by AI
Generative engine optimization (GEO) for health brands is the practice of making health content machine-readable for AI synthesis. Where AEO targets direct answer citations, GEO targets how AI systems summarise and recommend health information at scale across ChatGPT, Perplexity and Google's AI overviews.
⚡ AEO · Health
New
How to Appear in ChatGPT Health Answers: AEO for Medical Brands
When a patient asks ChatGPT about symptoms, treatments or health providers, treatments or health providers, AI models pull from sources with strong E-E-A-T signals and structured AEO markup. This guide shows health brands exactly how to become one of those cited sources — and why being cited by AI is the next decade's most valuable traffic channel.
03
Pillar 03
NICHE SEO
GUIDES.
One definitive guide per health niche. SEO for therapists, dental SEO, chiropractic SEO, supplement strategy, telehealth, pharma, fitness and MedTech — written for practitioners and founders, not generalists.
🧠 Mental Health
SEO for Therapists: The 2025 Complete Guide to Mental Health SEO
Mental health SEO sits at the peak of YMYL strictness — every page is reviewed under Google's most demanding quality standards. This guide covers therapist-specific keyword strategy, E-E-A-T for licensed practitioners, local SEO for private practices, and HIPAA-aware content architecture.
🦷 Dental
Dental SEO: The Complete 2025 Guide for Dentists & DSOs
Dental SEO is a hybrid discipline — equal parts local SEO for the practice and YMYL compliance for the clinical content. This guide covers map pack optimisation for multi-location DSOs, procedure-specific keyword architecture, and the patient-intent content strategy that fills appointment books.
💆 Chiropractic
Chiropractic SEO: How to Rank and Fill Your Appointment Book
Chiropractic SEO is almost entirely local — patients search by city, condition and urgency. This guide covers the exact local keyword architecture, GBP optimisation checklist, review generation strategy, and the condition-specific content that ranks chiropractors above directories and competing practices.
💊 Supplements
Supplement Brand SEO Strategy: Ranking Without Paid Ads
DTC supplement brands face the toughest SEO environment in health — FTC claim restrictions, aggressive YMYL enforcement and Google's product page quality signals all working against you. This strategy guide shows how to build the ingredient authority cluster that turns organic into your primary revenue channel.
📱 Telehealth
Telehealth SEO Strategy: Building National Authority from Scratch
Telehealth platforms compete nationally for high-intent mental health, primary care and specialist terms against established brands with massive domain authority. This guide covers the condition-cluster strategy, AEO structuring for AI-assisted health searches, and the link building approach that builds national authority without paying for placements.
🔬 MedTech
Medical Device & MedTech SEO Guide: B2B Health Search Strategy
Medical device SEO is a B2B and B2C hybrid — you need to rank for clinician procurement terms and patient awareness terms simultaneously. This guide covers FDA-compliant content strategy, clinical evidence content architecture, and the technical SEO that makes MedTech sites trusted by both Google and medical professionals.
04
Pillar 04
FOUNDATIONS.
BUILT FOR HEALTH.
Technical SEO, local SEO, keyword research, link building and HIPAA compliance — the fundamentals, rewritten for health brands. Everything your generalist agency got wrong, corrected.
⚙️ Local SEO
Local SEO for Medical Practices: The Full 2025 Playbook
Local SEO for medical practices — and specifically local SEO for medical practices with multiple locations — requires a different approach to every other local business — HIPAA considerations, GBP healthcare categories, NAP consistency across health directories, and patient-intent keyword geography all intersect. This playbook covers every layer, from citation building to map pack dominance.
⚙️ Technical SEO
Technical SEO for Healthcare Websites: 18-Point Checklist
Technical SEO for healthcare websites (technical SEO for healthcare) requires a different approach than standard technical audits: schema markup for medical entities, structured data for FAQPage and MedicalCondition types, Core Web Vitals benchmarks against healthcare competitors, HTTPS certificate requirements for patient data trust signals, and crawlability of clinical content behind dynamic filters.
⚙️ HIPAA SEO
HIPAA-Compliant SEO: What Every Health Brand Must Know
Most SEO tools track user behaviour in ways that violate HIPAA when deployed on health websites — session recordings, remarketing pixels, and third-party analytics that pass PHI to non-covered entities. This guide shows how to build a fully HIPAA-compliant analytics and SEO stack without sacrificing data quality.
Free resources
FREE TOOLS.
Three free health SEO resources and tools — each a standalone free health SEO asset. No email required for the audit tool. Each one is a standalone reference you can bookmark and return to as your SEO programme develops.
🔍
Free · No email
Health SEO Audit Checklist
A 47-point health SEO audit checklist covering YMYL compliance, E-E-A-T signals, technical health schema, local signals, Core Web Vitals benchmarks and content quality indicators. Download as PDF or work through it directly.
47 health-specific audit points
YMYL + E-E-A-T compliance checks
Technical schema validation guide
Local SEO health directory checklist
📊
Free calculator
Health SEO ROI Calculator
Enter your current paid ad spend, target niche, and average patient or order value. The calculator projects organic SEO ROI against your paid baseline across a 12-month horizon — the same model SERQON uses in client proposals.
Paid vs organic ROI comparison
12-month projection model
Niche-specific benchmarks
Revenue attribution timeline
📋
Free template
E-E-A-T Author Bio Template
The exact author bio structure SERQON uses across client sites to satisfy Google's E-E-A-T quality rater criteria. Includes the credential fields, schema markup, reviewer workflow note, and external authority link structure that medical content requires.
Licensed practitioner bio format
Medical reviewer workflow note
Schema markup included
Works for all 8 health niches
Guides read. Time to act.
YOUR FREE
HEALTH SEO AUDIT.
Every guide on this page represents a gap that exists on your site right now. The audit maps them all — YMYL failures, E-E-A-T gaps, technical debt, keyword opportunities — in a single niche-specific report. Free, no obligation, delivered in 48 hours.
Free — no obligation
Niche-specific report
48hr delivery
USA health brands only